My name is Rex Edhlund.  I am a pop kulturist.

What do you do if you have a long background in publishing, a pithy, vinegar-y way with words, a career in design, and INCREDIBLE taste

Durr.

This blog. This clothing line.

There is a much more (yet still abridged) elaborate explanation over here on the t-shirt/streetwear shopping part of the site.

Here is a list of the T-shirts out right now, all hand screen printed, not the inkjet one-offs the amateurs use for their mini FB stores.  This is the real old school, art print method.  All influenced by the art studio workaholics of the trashy days of yesteryear and vintage clip art findings.  Our pin up culture with hot rod leanings and monster dna combined with a burlesque obsession makes out t-shirts the most authentic brand for outcast fashion.  Here are our t-shirt names.  Go find them.  Collect them all.  Like, for really.  It would be a cool collection.

The pinup culture/punk/burlesque/lowbrow art t-shirt collection!